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Google Ads Through Google Analytics
Google Ads Through Google Analytics

Leverage the power of Google Ads integration via Google Analytics, seamlessly connecting ad data for comprehensive insights.

Gulce Gumrukcu avatar
Written by Gulce Gumrukcu
Updated over a week ago

Interest & Remarketing in Google Ads

Currently, Slidebeast does not offer Google Ads connections. However, we do give out a Google Ads report if your Google Analytics and Google Ads accounts are linked.

How to link Google Analytics with your Google Ads

If your accounts are linked, you will get an Interest & Remarketing slide where these dimensions are not available due to Google API's restrictions

  • Impression

  • Click

  • CPC

  • Cost

If your accounts are linked, you will also get a Google Ads Audience slide where we give out the Top 3 Search Queries by Clicks. Since Not Set is usually an outlier we do exclude it in order to show a better overview of your top clicks.

All Goals Conversion Rate comes up 0% in Most Visited Pages

This is true. Unfortunately, Google API does not allow us to break down page titles with All Goal Goal Conversion Rate. We keep it in the slide and try to fetch it every day.

Fingers crossed, one day we'll get lucky.

Content Grouping Names comes up as Not Set

If you haven't set up Content Grouping, the slide will show the data but as not a set. (Not set) is a name that Analytics uses when it hasn’t received any valid information for the dimension you have selected.

You can get more information here, or read this article.

Shopping Behavior Analysis Missing Steps

The Shopping Behavior Analysis lets you see the number of sessions that included each stage of your purchase funnel, how many sessions continued from one step to the next, and how many abandoned the funnel at each stage.

If you have activated Enhanced E-commerce in Google Analytics but did not finalize the integration, some steps might come as 0 or missing. Check with your team to see the data flow for all steps.

Questions about Google ads? Contact our lovely team [email protected].

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