A common misconception among marketers is that as long as your website is tracking goals, you will know where to focus your effort. Unfortunately, this isn’t the case. The problem with tracking goals in Google Analytics is that it doesn’t prevent you from tracking multiple goals per page. This can lead to incorrect analysis that causes you to focus on the wrong stats.

With this motivation, we have included the goal exclusion feature when creating a Google Analytics report.

Goal Matching

All the goal slides are being affected by the settings below:


No filters on goals.


Type the desired goal expressions to have a report filtered with it.


Type the desired goal exclusions to have a report filtered with it.

Questions about goal exclusions? Contact our lovely team at [email protected].

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