How to Write an Issue
Slidebeast provides a user-friendly interface for handling issues and recommendations. The process involves entering the issue and its corresponding recommendation, along with the source and assignee. Additionally, you'll select the property and value, and input the issue's status.
While closed issues won't appear in the reports, it’s beneficial to retain visibility within the system, allowing for a comprehensive overview of the situation. This broader perspective can aid in better understanding the overall context.
Things to Consider
When crafting Insights for brands, it is essential to thoroughly examine both Slidebeast reports and the related accounts from Google Analytics 4 (GA4), Instagram, Facebook, and LinkedIn. Each platform provides unique metrics that need to be considered in your analysis.
Ensure that issues are categorized in the "Issue" section, while corresponding solutions are placed in the "Recommendation" section. Special attention should be given to separating detection from suggestions within these sections. Note that social media platforms (Facebook, Instagram, LinkedIn) offer different engagement metrics and KPIs compared to GA4, so tailor your insights accordingly.
Prior recommendations for a brand should be reviewed diligently. It's advisable not to re-enter recommendations if they have been completed or if the brand has communicated their non-consideration.
For brands with e-commerce support, recommendations should be centered around Sales Conversion objectives. Social media platforms like Instagram and Facebook offer data such as Ad Conversions, Click-Through Rates (CTR), and Cost Per Result, which can be useful when aligned with broader conversion goals in GA4.
The Parameters
Audience Overview
When analyzing audience data across GA4, Instagram, Facebook, and LinkedIn, pay attention to the unique user behaviors on each platform. For instance:
In GA4, focus on Engagement Rate and Event Count.
On Instagram and Facebook, metrics like Reach, Impressions, and Engagement Rate are critical.
On LinkedIn, you might prioritize Impressions, Clicks, and Engagement Rate for posts.
If the increase or decrease in these metrics isn't consistent across platforms, prioritize the ones with significant deviations.
Example: If GA4 shows a 30% drop in Users, New Users, and Sessions, but Instagram Engagement Rate dropped by 60%, the focus should shift to Instagram for deeper analysis.
Acquisition // Traffic
When analyzing traffic sources for web (GA4) and social media platforms, look at both web-based and social channel data. For example:
In GA4, focus on User Acquisition, Event Count, and Source/Medium data.
In Facebook Ads and Instagram Ads, look at Impressions, Clicks, Cost Per Click (CPC), and Conversion Rate.
In LinkedIn, analyze Clicks, Reactions, and Follower Growth to track engagement trends.
Example: If LinkedIn posts are seeing steady engagement, but there’s a noticeable drop in Facebook Ad Conversions, focus your attention on identifying the reasons behind the ad performance decline.
Traffic Sources Detail
Each platform has unique traffic channels to consider:
GA4: Organic, Direct, Referral, Social, and Paid.
Instagram & Facebook: Organic posts, Stories, Ads, Paid Promotions.
LinkedIn: Organic posts, Sponsored Content, Paid Ads.
Technology // Mobile
Device usage impacts behavior across platforms. In GA4, focus on Device Category and Engaged Sessions by device. For social media platforms:
Instagram and Facebook: Look at mobile vs desktop traffic.
LinkedIn: Track mobile engagement metrics and ad performance on mobile.
Example: If mobile device use is rising for Instagram posts but not for LinkedIn ads, you may want to explore mobile optimization strategies specifically for LinkedIn.
The following parameters should be examined alongside reports and setups from GA4, Instagram, Facebook, and LinkedIn to identify necessary issues and recommendations:
Google Ads (GA4)
Campaigns
Search Console (GA4)
Overview
Landing Pages
Devices
Queries
Campaigns
All Platforms: Track campaign performance across Instagram, Facebook, LinkedIn, and GA4.
For social media, track performance of Paid Keywords (Facebook Ads, LinkedIn Ads) and Organic Engagement (Facebook, Instagram, LinkedIn).
Behavior (GA4) & Engagement (Social Media)
In GA4, look at Top Performing Pages and Landing Pages.
For Instagram, Facebook, and LinkedIn, prioritize metrics like Engagement Rate, Impressions, and Top Posts.
Conversions (GA4 & Social Media)
For GA4, track Conversion Events and Funnels. On social platforms:Instagram and Facebook Ads: Track Conversions, CPC, and Return on Ad Spend (ROAS).
LinkedIn Ads: Analyze Click-Through Rate (CTR), Conversions, and Ad Engagement.
Social Media-Specific Tools
Facebook Page Insights
Instagram Insights
LinkedIn Analytics
Setup
To measure the performance of a website or social media campaign, extract the right insights, and make use of cross-platform data, the following setups are crucial. If any of these are missing, development recommendations should be made:
Google Tag Manager (GA4)
Google Analytics 4 (For web tracking)
Instagram Business Tools – Make sure your account is connected to Facebook Ads Manager for campaign reporting.
LinkedIn Analytics – Ensure you have access to detailed metrics for post engagement, follower growth, and ad performance.
Facebook Pixel – Ensure tracking of conversions from Facebook and Instagram ads.
Reporting Checklist
Google Analytics 4 Setup
Page Tracking Code
Search Console Activation
Daily/Weekly/Monthly GA4 Report Setup
Social Media Reporting (Instagram, Facebook, LinkedIn)
Ensure Daily/Weekly/Monthly reports are created for each platform.
Track Engagement, Impressions, Reach, Clicks, and Conversions across campaigns.
Custom Reports: Create tailored reports for each social media platform using tools like Facebook Business Suite, LinkedIn Campaign Manager, Instagram Insights and Slidebeast.
Questions about issues? Contact [email protected].