How to Write an Issue
Slidebeast provides a user-friendly interface for handling issues and recommendations, as depicted earlier. The process involves entering the issue and its corresponding recommendation, along with the source and assignee. Additionally, you'll select the property and value, and input the issue's status.
While closed issues won't appear in the reports, it's beneficial to retain visibility of them within the system, allowing for a comprehensive overview of the situation. This broader perspective can aid in better understanding the overall context.
Things to Consider
When crafting Insights for brands, a thorough examination of both Slidebeast reports and the Google Analytics account is crucial.
To ensure clarity, issues should be categorized in the "Issue" section, while corresponding solutions should be placed in the "Recommendation" section. Special attention should be given to separating detection from suggestions within these sections.
Prior recommendations for a brand should be reviewed diligently. It's advisable not to re-enter recommendations if they have been completed or if the brand has communicated their non-consideration.
For brands with e-commerce support, an approach centered around E-commerce is essential. Recommendations should primarily align with Sales Conversion objectives.
When inputting recommendations, it is recommended to consider the following parameters to tailor the suggestions appropriately. This approach ensures that insights are tailored effectively to the brand's needs.
1. Audience Overview
When analyzing the Audience Overview, it's important to consider proportional changes in the metrics. If the increase or decrease in the Overview metrics is not consistent, it's advisable to prioritize the metrics that deviate significantly from the average.
For instance, if the brand's communication was limited in August, resulting in a 30% decrease in Users, New Users, and Sessions, while Pageviews and Pages per Session dropped by 60%, it's essential to focus on the metrics that experienced the larger drop—Pageviews and Pages per Session. This detailed examination can provide deeper insights into the underlying factors driving the fluctuations.
2. Acquisition // Traffic
When delving into Acquisition and Traffic data, a proportional analysis is key. If the changes in these metrics don't align proportionally, it's advisable to prioritize the metrics that exhibit significant deviations from the norm.
For instance, if there's a discrepancy where Organic Search and Direct Traffic remain relatively stable, but Referral Traffic sees a substantial drop, it's crucial to focus on understanding the reasons behind this discrepancy. This approach enables a thorough investigation into the specific metrics that are driving the observed changes.
3. Traffic Sources Detail
4. Technology // Mobile
When you're digging into Technology and Mobile data, keeping things proportional is key. If the shifts in these numbers don't quite match up, it's important to give more attention to metrics that really stand out.
Imagine if Desktop and Mobile Device usage don't quite line up. If you notice a big jump in Mobile device use, it's worth focusing on why this change is happening. This approach helps you take a closer look at the specific factors that might be causing the shifts you're seeing.
The following parameters should be examined alongside reports and setups, as mentioned, in order to identify any necessary issues and recommendations:
5. Google Ads
Google Ads // Campaigns
6. Search Console
Search Console // Overview
Search Console // Landing Pages
Search Console // Devices
Search Console // Queries
Campaigns // All Campaigns
Campaigns // Paid Keywords
Campaigns // Organic Keywords
Campaigns // Cost Analysis
8. Behavior // Overview
Behavior // Top Performing Pages
Behavior // Landing Pages
Conversions // Goals
Conversions // Goal URL
10. Google Page Insight Tools
11. Google Page Speed Insights
In order to measure the performance of a website correctly, to extract the right insight, and to make use of other platforms from the website data, it is checked whether the following installations exist or not, and if not, recommendations are given for the necessary development.
Google Tag Manager
Facebook Pixel (Which Conversions will be tracked according to the site content should be specified)
Google Analytics Setup Checklist
Google Analytics Page Tracking Code
Search Console Activation
Demographics & Affinity Activation
Daily / Weekly / Monthly / Quarterly Standard GA Report Setup
Daily Alarms / Alerts
Custom Reports & Dashboards
Google Adwords – Google Analytics Linking
Questions about issues? Contact [email protected].