How to Write an Issue

Slidebeast offers an easy interface for the issues and recommendations as shown above. Basically, you need to type the issue and the recommendation with the source and assignee, choose the property and value and enter the status of the issue.

Closed issues will not be shown in the reports, however, it's handy to see them in the system to be able to see the bigger picture.


Slidebeast Insight Generation

  • While producing Insights for brands, Slidebeast reports, and the Google Analytics account should be examined in detail.

  • The Issue should be in the "Issue" section and the solution goes to the "Recommendation" side. As the determination and suggestion will not be in the same cell, care should be taken that the suggestion is not in the detection or detection suggestion cell.

  • Attention is paid to the recommendations given to the brand before, and it is recommended not to re-enter the recommendation if it's been completed or if it is informed that the brand will not consider it.

  • An E-commerce-oriented approach is required for brands that receive support for e-commerce. Most recommendations should be given according to Sales Conversion.

  • While entering recommendations, it is encouraged to examine the following parameters in order to write the recommendations accordingly.

The Parameters

1. Audience Overview

If the decrease or increase in the Overview is not proportional to each other, you should start with the metrics that are below or above the average. For example, if the brand did not communicate much in August, so Users, New Users, and Sessions dropped by around 30% and Pageview and Page per Session dropped by 60%, then Pageview and PPS metrics should be examined in detail.

2. Acquisition // Traffic

3. Traffic Sources Detail

  1. Organic

  2. Direct

  3. Referral

  4. Social Media

  5. Advertising

  6. Other Advertising

  7. Other

4. Technology // Mobile

5. Google Ads

  1. Google Ads // Campaigns

6. Search Console

  1. Search Console // Overview

  2. Search Console // Landing Pages

  3. Search Console // Devices

  4. Search Console // Queries

7. Campaigns

  1. Campaigns // All Campaigns

  2. Campaigns // Paid Keywords

  3. Campaigns // Organic Keywords

  4. Campaigns // Cost Analysis

8. Behavior // Overview

  1. Behavior // Top Performing Pages

  2. Behavior // Landing Pages

9. Conversions

  1. Conversions // Goals

  2. Conversions // Goal URL

10. Google Page Insight Tools

11. Google Page Speed Insights


Setup

In order to measure the performance of a website correctly, to extract the right insight, and to make use of other platforms from the website data, it is checked whether the following installations exist or not, and if not, recommendations are given for the necessary development.

  1. Google Tag Manager

  2. Google Analytics

  3. Hotjar–NPS metering

  4. Facebook Pixel (Which Conversions will be tracked according to the site content should be specified)

Google Analytics Setup

  1. Google Analytics Page Tracking Code

  2. Search Console Activation

  3. Demographics & Affinity Activation

  4. Daily / Weekly / Monthly / Quarterly Standard GA Report Setup

  5. Events

  6. Smart Goals

  7. Daily Alarms /Alerts

  8. Custom Reports & Dashboards

  9. Content Grouping

  10. Channel Grouping

  11. Google Adwords –Google Analytics Linking


Questions about issues? Contact [email protected].

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