How to Write an Issue
Slidebeast offers an easy interface for the issues and recommendations as shown above. Basically, you need to type the issue and the recommendation with the source and assignee, choose the property and value and enter the status of the issue.
Closed issues will not be shown in the reports, however, it's handy to see them in the system to be able to see the bigger picture.
Slidebeast Insight Generation
While producing Insights for brands, Slidebeast reports, and the Google Analytics account should be examined in detail.
The Issue should be in the "Issue" section and the solution goes to the "Recommendation" side. As the determination and suggestion will not be in the same cell, care should be taken that the suggestion is not in the detection or detection suggestion cell.
Attention is paid to the recommendations given to the brand before, and it is recommended not to re-enter the recommendation if it's been completed or if it is informed that the brand will not consider it.
An E-commerce-oriented approach is required for brands that receive support for e-commerce. Most recommendations should be given according to Sales Conversion.
While entering recommendations, it is encouraged to examine the following parameters in order to write the recommendations accordingly.
1. Audience Overview
If the decrease or increase in the Overview is not proportional to each other, you should start with the metrics that are below or above the average. For example, if the brand did not communicate much in August, so Users, New Users, and Sessions dropped by around 30% and Pageview and Page per Session dropped by 60%, then Pageview and PPS metrics should be examined in detail.
2. Acquisition // Traffic
3. Traffic Sources Detail
4. Technology // Mobile
5. Google Ads
Google Ads // Campaigns
6. Search Console
Search Console // Overview
Search Console // Landing Pages
Search Console // Devices
Search Console // Queries
Campaigns // All Campaigns
Campaigns // Paid Keywords
Campaigns // Organic Keywords
Campaigns // Cost Analysis
8. Behavior // Overview
Behavior // Top Performing Pages
Behavior // Landing Pages
Conversions // Goals
Conversions // Goal URL
10. Google Page Insight Tools
11. Google Page Speed Insights
In order to measure the performance of a website correctly, to extract the right insight, and to make use of other platforms from the website data, it is checked whether the following installations exist or not, and if not, recommendations are given for the necessary development.
Google Tag Manager
Facebook Pixel (Which Conversions will be tracked according to the site content should be specified)
Google Analytics Setup
Google Analytics Page Tracking Code
Search Console Activation
Demographics & Affinity Activation
Daily / Weekly / Monthly / Quarterly Standard GA Report Setup
Daily Alarms /Alerts
Custom Reports & Dashboards
Google Adwords –Google Analytics Linking
Questions about issues? Contact [email protected].