How to Write an Issue

Learn how to effectively compose an issue by identifying problems and offering recommendations within Slidebeast's platform.

Gulce Gumrukcu avatar
Written by Gulce Gumrukcu
Updated over a week ago

How to Write an Issue

Slidebeast provides a user-friendly interface for handling issues and recommendations, as depicted earlier. The process involves entering the issue and its corresponding recommendation, along with the source and assignee. Additionally, you'll select the property and value, and input the issue's status.

While closed issues won't appear in the reports, it's beneficial to retain visibility of them within the system, allowing for a comprehensive overview of the situation. This broader perspective can aid in better understanding the overall context.

Things to Consider

  • When crafting Insights for brands, a thorough examination of both Slidebeast reports and the Google Analytics account is crucial.

  • To ensure clarity, issues should be categorized in the "Issue" section, while corresponding solutions should be placed in the "Recommendation" section. Special attention should be given to separating detection from suggestions within these sections.

  • Prior recommendations for a brand should be reviewed diligently. It's advisable not to re-enter recommendations if they have been completed or if the brand has communicated their non-consideration.

  • For brands with e-commerce support, an approach centered around E-commerce is essential. Recommendations should primarily align with Sales Conversion objectives.

  • When inputting recommendations, it is recommended to consider the following parameters to tailor the suggestions appropriately. This approach ensures that insights are tailored effectively to the brand's needs.

The Parameters

1. Audience Overview

When analyzing the Audience Overview, it's important to consider proportional changes in the metrics. If the increase or decrease in the Overview metrics is not consistent, it's advisable to prioritize the metrics that deviate significantly from the average.

For instance, if the brand's communication was limited in August, resulting in a 30% decrease in Users, New Users, and Sessions, while Pageviews and Pages per Session dropped by 60%, it's essential to focus on the metrics that experienced the larger drop—Pageviews and Pages per Session. This detailed examination can provide deeper insights into the underlying factors driving the fluctuations.

2. Acquisition // Traffic

When delving into Acquisition and Traffic data, a proportional analysis is key. If the changes in these metrics don't align proportionally, it's advisable to prioritize the metrics that exhibit significant deviations from the norm.

For instance, if there's a discrepancy where Organic Search and Direct Traffic remain relatively stable, but Referral Traffic sees a substantial drop, it's crucial to focus on understanding the reasons behind this discrepancy. This approach enables a thorough investigation into the specific metrics that are driving the observed changes.

3. Traffic Sources Detail

  1. Organic

  2. Direct

  3. Referral

  4. Social Media

  5. Advertising

  6. Other Advertising

  7. Other

4. Technology // Mobile

When you're digging into Technology and Mobile data, keeping things proportional is key. If the shifts in these numbers don't quite match up, it's important to give more attention to metrics that really stand out.

Imagine if Desktop and Mobile Device usage don't quite line up. If you notice a big jump in Mobile device use, it's worth focusing on why this change is happening. This approach helps you take a closer look at the specific factors that might be causing the shifts you're seeing.

The following parameters should be examined alongside reports and setups, as mentioned, in order to identify any necessary issues and recommendations:

5. Google Ads

  1. Google Ads // Campaigns

6. Search Console

  1. Search Console // Overview

  2. Search Console // Landing Pages

  3. Search Console // Devices

  4. Search Console // Queries

7. Campaigns

  1. Campaigns // All Campaigns

  2. Campaigns // Paid Keywords

  3. Campaigns // Organic Keywords

  4. Campaigns // Cost Analysis

8. Behavior // Overview

  1. Behavior // Top Performing Pages

  2. Behavior // Landing Pages

9. Conversions

  1. Conversions // Goals

  2. Conversions // Goal URL

10. Google Page Insight Tools

11. Google Page Speed Insights


In order to measure the performance of a website correctly, to extract the right insight, and to make use of other platforms from the website data, it is checked whether the following installations exist or not, and if not, recommendations are given for the necessary development.

  1. Google Tag Manager

  2. Google Analytics

  3. Hotjar–NPS metering

  4. Facebook Pixel (Which Conversions will be tracked according to the site content should be specified)

Google Analytics Setup Checklist

  1. Google Analytics Page Tracking Code

  2. Search Console Activation

  3. Demographics & Affinity Activation

  4. Daily / Weekly / Monthly / Quarterly Standard GA Report Setup

  5. Events

  6. Smart Goals

  7. Daily Alarms / Alerts

  8. Custom Reports & Dashboards

  9. Content Grouping

  10. Channel Grouping

  11. Google Adwords – Google Analytics Linking

Questions about issues? Contact [email protected].

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