Name | Description | Section |
Post | A post simply refers to an image uploaded to Instagram. A post may include a caption, a geotag, and also tags of other users. | Posts |
Like | Instagram (like many other social networks) is based on receiving likes and liking other users’ media, you like an image by double-tapping the image itself, or by clicking the like button to the bottom left of the image. | Engagement |
Username | Your username is the name of your account, which people will type to find you, and which is also the address to view your profile online at www.instagram.com/[username]. | Engagement |
Follower | Much like many other social media platforms, Instagram is based on followers. A follower is a user who follows your account, and consequently sees every photo you publish on their feed. | Followers |
Bio | The bio section (the area below your name on your profile) is an area designated for writing a 150-character description about yourself or your brand. | Overview |
Filters | A unique combination of different elements: including exposure, color balance, and contrast. Some filters also include frames and can be added over a photo to the degree you choose. | Filters |
Manual Edits | Rather than using a filter at all – many people choose to manually edit their photos through Instagram’s manual editing options instead. | Overview |
Hashtag | Is the symbol ‘#’ before a word or phrase – and will appear in blue. Hashtags allow users to connect with others, and discover images based on a common word or phrase. | Overview |
Comments | Simply, a user can comment on another user’s, or their own, photo. | Engagement |
Feed, Gallery, or Album | Many refer to a user’s collection of photos (posted to their profile) as their feed, gallery, or album. | Overview |
Newsfeed | Accessed by the home button on the Instagram app, this shows a feed of the images from those you follow as they are uploaded, and so appears in chronological order | Overview |
Activity Tab | Your activity tab will show you: when a user likes or comments on one of your photos; when a user mentions your username in a comment; when your photo is posted to the popular page; when someone follows you and when you are tagged in a photo by another user. | Profile Activity |
Following Tab | Shows a feed of photos that people you are following have liked or commented, and also accounts they have started following | Overview |
Explore Tab | This tab facilitates two important features: searching and discovering, allowing you to search by hashtag or by the user. | Overview |
Suggested Users | A selection of users who become recommended as suggested users to new users creating a profile. Suggested users are also followed by @Instagram for the period in which they are suggested. | Overview |
Private vs. Public | The essential difference is that public profiles can be viewed and followed by any user. Private profiles, on the other hand, require acceptance after a request is sent to follow. | Overview |
Direct Message | Allows you to send a photo, text, or voice record to a single user, or a group – privately. This image doesn’t appear on the news feed, search results, or on any users’ profile. The photo you send can be edited in the same way as a post. | Overview |
Geotag, | The location attached to an image, which corresponds to a longitude and latitude on a map. | Followers |
Sponsored Posts | Instagram ads take form of a typical Instagram photo or video. What distinguishes an Instagram ad from other photos is the “Sponsored” mark above the top right corner of the photo, the spot where the posting time is normally displayed. | Posts |
IGTV | IGTV video is an app that can be used alone or in tandem with Instagram. It's essentially Instagram's answer to YouTube in that it's designed for the mobile-optimized viewing of long-form videos. Any user can set up their own channel and share video content that's up to an hour-long. | Overview |
Total Followers | The number of people who follow your Instagram Account. | Overview |
Follower Growth | Evolution of followers during a selected time range. | Overview |
Total Engagement | Total engagement received during a selected time range where engagement is defined as anytime a user likes, comments, or saves on one of your posts. Excluding ads. | Overview |
Engagement Rate | The engagement rate is calculated by dividing the total engagement number by total followers and then multiplying by 100 during a selected time range. It is expressed as a percentage. Excluding ads. | Engagement |
Impressions | The total number of times your posts, stories, and promotions have been viewed. Includes ad activity generated through the API, Facebook ads interfaces, and the Promote feature. Does not include profile views. | Impressions & Reach |
Reach | The total number of times your posts, stories, and promotions have been uniquely viewed. Includes ad activity generated through the API, Facebook ads interfaces, and the Promote feature. | Impressions & Reach |
Total Posts | The number of total posts shared during a selected period of time. | Overview |
Followers Breakdown | The number of followers per day during a selected time range. | Followers |
Interactions Breakdown | The number of interactions (Likes, Comments, Saves) per day during a selected time range. | Posts |
Growth Projection | An algorithm that calculates your follower's potential growth for the next 6 months by looking at your past data. | Followers |
Growth of Total Followers | The number of follower growth per day during a selected time range. | Followers |
Number of Interactions | The number of interactions (Likes, Comments, Saves) for each Profile during a selected time range. | Posts |
Number of Profile Posts | This graph shows the total number of posts made during a selected time range. The data are aggregated and can be visualized by the hour of the day, per day, day of the week, week, or month during a selected time range. | Posts |
Number of Content posts/stories | The number of posts and stories made by profile administrators in a selected time range. | Posts |
Profile Impressions | The number of times your posts and stories have been seen. | Impressions & Reach |
Profile Reach | Reach refers to the number of different people who see your profile. One person can see your post 5 times but is only counted once toward Reach. | Impressions & Reach |
Profile Views | The number of times your Instagram profile page was viewed over the selected time period. | Profile Activity |
Profile Clicks | The number of times a user clicked on a specific contact on your profile. | Profile Activity |
Followers by country | The number of followers by country. | Followers |
Followers by city | The number of followers by city. | Followers |
Followers by demography (age and sex) | The age and gender of your followers. | Followers |
Post Engagement by Post Type | The number of Likes, Comments and Saves your posts received during a selected time range. | Posts |
Post Interactions by Interaction Type | The number of Likes, Comments and Saves your posts received during a selected time range, broken down by the type of Interaction. The data source of this chart is different from the Post Engagement by Post Type chart. As a result, the number of interactions may vary. | Posts |
Post Impressions by Post Type | The number of times your posts have been seen during a selected time range, broken down by post types. | Posts |
Average Reach on Post | The average number of unique users that have seen your posts during a selected time range. | Posts |
Video Views | The number of times your video has been viewed during a selected time range, broken down by video type. A video's view count doesn't include video loops, and a view is counted when a video is watched for 3 seconds or more. | Engagement |
Number of Stories photo/video | The number of Stories made by profile administrators broken down by content type during a selected time range. | Stories |
Story Impressions photo/video | The number of times your Story has been seen broken down by content type during a selected time range. | Stories |
Completion rate photo/video | The percentage of times a Story impression was not interrupted by an exit, tap back, or tap forward. | Stories |
Average Story Reach, photo/video | The average number of unique users that viewed your Stories during a selected time range. | Stories |
Story Replies | The number of replies your Stories received during a selected time range. | Stories |
Story Exits | The number of people who exited from a particular Story during a selected time range | Stories |
Story Taps Back | The number of people who Tapped back to go back to a previous Story during a selected time range | Stories |
Story Taps Forward | The number of people who Tapped Forward to go to the next Story during a selected time range | Stories |
Story | Instagram Stories is a feature on Instagram that users can share images and video content on their profiles for 24 hours. | Stories |
Interaction | The number of activities taken on your account during users' search. | Overview |
Total Impressions | Total number of times that your content have been viewed during a selected time range. | Impressions & Reach |
Post Impressions | The number of times your post have been seen. | Impressions & Reach |
Total Reach | The total number of times your content has been viewed by unique users in a selected time range. | Impressions & Reach |
Average Reach per Post | The average number of unique users that viewed your post during a selected time range. | Impressions & Reach |
Organic Impressions | The total number of times your contents have been viewed on users' newsfeed organically. | Impressions & Reach |
Paid Impressions | The total number of times your paid content has been seen. | Impressions & Reach |
Organic Reach | Organic reach refers to the number of different users you reach by posting without ads. | Impressions & Reach |
Paid Reach | Paid reach refers to the number of unique users you reach by publishing your ad content. | Impressions & Reach |
Profile Activity | The insights measure the number of actions that took place on your account | Profile Activity |
Website Clicks | The number of times the link to your website was clicked. | Profile Activity |
Email Clicks | The number of times the link to your e-mail was clicked. | Profile Activity |
Get Direction Clicks | The number of times the link to your address or get directions button was clicked. | Profile Activity |
Follow Rate | This metric is calculated as your rate of follower increase or decreases. | Profile Activity |
Average Engagement Rate | The average engagement rate per content. | Engagement |
Saves | Saves are the feature of Instagram to help users to keep the contents in different collections. It has become a more important element than likes and comments for the engagement of your account. | Engagement |
Average Saves | The average number of your posts' saves during a selected time range. | Engagement |
Average Video Views | The average number of times your video has been viewed during a selected time range, broken down by video type. | Engagement |
Total Likes | The total number of likes that your posts had during a selected period of time. | Engagement |
Total Comments | The total number of comments that your posts had during a selected period of time. | Engagement |
Slidebeast Score |
| Engagement |
Average Post Engagement | The average number of your post engagement. | Posts |
Average Post Reach | The average number of times your posts have been viewed by unique users during a selected period of time. | Posts |
Post Frequency | It refers to how often you post. | Posts |
Post Type | It is used to explain the type of your content and includes images, videos, and carousels. | Posts |
Post Performance | It is the term that includes all your post insights. | Posts |
Average Post Impression | The average number of times your content has been viewed during a selected period of time. | Posts |
Average Post Likes | The average number of likes your content has had during a selected period of time. | Posts |
Average Post Comment | The average number of comments your content has had during a selected period of time. | Posts |
Average Post Saves | The average number of your posts' saves during a selected time range. | Posts |
Best Time to Post | It is calculated in the accordance with the time (hour and day) your followers were online most on Instagram. | Posts |
Promoted Post | The promoted post refers to the post you share and then pay to reach a broader audience. | Posts |
Promoted Story | The promoted story refers to the stories you paid-for ads and they run as long as you set the duration for. | Stories |
Reels Tab | Shows a feed of reels that are suggested to you by Instagram | Overview |
Shopping Tab | Shows a feed of products that you searched before or the products which are similar to you searched before. It also allows you to prepare a wishlist that you can add the products you would buy. | Overview |
Paid vs Promoted Contents | Paid content are created to publish as ads at the beginning. Promoted posts are the organic posts that you share and then promoted to reach more audiences. | Overview |