Followers

Numerical and demographic information about people who subscribe to your page

Follower metrics

Number of new followers. Sponsored data shows followers acquired through Ads and Sponsored Content.

Visitors

Data on people who visit your page

Visitor highlights

Total number of page views and unique visitors over time. Data is measured across desktop and mobile for logged in LinkedIn members.

Visitor metrics

Traffic metrics for unique visitors and page views over time. Mobile metrics include LinkedIn native apps and mobile web browsers.

Visitor demographics

Learn about the LinkedIn members who are showing an interest in your page. Data includes job function, location, seniority, and industry.

Updates

Engagement metrics for content posted on LinkedIn

Update metrics

Aggregated engagement metrics for your organic and sponsored updates over time.

Update highlights

Total number of likes, comments, and shares on your updates in the last 30 days.

Update engagement

Engagement metrics for individual updates and is updated in real time. Data for Sponsored Updates is total of organic and sponsored engagement.

Engagement rate

Calculated as: (Clicks + Likes + Comments + Shares + Follows) / Impressions.

Reactions, Comments, and Shares:

The number of comments, shares, and reactions your post receives. Reaction buttons include like, celebrate, love, insightful, and curious.

Impressions

Views when an update is at least 50% on screen for at least 300 ms, or when it is clicked, whichever comes first.

Number of clicks

The number of times your content, company name or logo was clicked by a member (currently logged in). This number does not include interactions (posts, Reactions, and comments).

Organic Impressions

Organic impressions on LinkedIn refers to the number of times unpaid content is shown to members.

Sponsored Impressions

Organic impressions on LinkedIn refers to the number of times paid content is shown to members.