Facebook Glossary | Slidebeast Help Center

Engagement	A Like, Comment, Share or click received on a post from your Page.
People Engaged	The unique number of people who Like, Comment, Share or click on posts from your Page.
Engagement Rate	The percentage of people who engaged with your Page (liked, commented, shared, or clicked on posts from your Page) after seeing activity about your Page over the selected time period.
Stories Created	Page and Post Stories include page check-ins, offer claims, RSVPs to events, page likes, page mentions, posts by a page, question answers, posts by people on a page, and other types.
Page Consumption	An interaction received on activity from your Page. Page Consumption includes Link Clicks, Photo Views, Video Plays, and Other Clicks.
Negative Feedback	An undesired action performed on your Facebook page, including hiding Post, Hide All Posts, Unlike Page, Report Spam.
Hide Post	When a user hides a post by your Page from their News Feed.
Hide All Posts	When a user hides all posts by your Page from their News Feed.
Like / Unlike Page	When a user likes or unlikes your Page.
Report Spam	When a user reports a post from your Page to Facebook as spam.
Positive Feedback	A desired action performed on your Facebook Page, including Answer a Question, Claim an offer, Comment on a Story, Like a Story, Other Types such as check-ins and Responding to an Event.
Answer a Question	When a user answers a question on your Page.
Claim an Offer	When a user claims an offer on your Page.
Comment on a Story	When a user comments on a Story on your Page.
Like a Story	When a user likes a Story on your Page.
Share a Story	When a user comments on a Story on your Page.
RSVPs to an Event	When a user RSVPs to an event on your Page.
Other Types	The number of unique people who saw activity about your Facebook Page over the selected time period. Reach can be broken down into Organic Reach, Paid Reach, Viral Reach.
People Reached	The number of unique people who saw activity about your Facebook Page over the selected time period. Reach can be broken down into Organic Reach, Paid Reach, Viral Reach.
Organic Reach	The number of people who saw activity related to your Page directly from your Page over the selected time period.
Paid Reach	The number of people who saw activity related to your Page via a paid Facebook ad over the selected time period.
Viral Reach	The number of people who saw activity related to your Page via a story published by a friend over the selected time period. For instance, if someone Likes, Comments, or Shares a post on your page, their friends might see a story about your page virally.
Impressions	The total number of times activity related to your page was seen by people on Facebook over the selected time period. Impressions can be broken down into Organic, Paid, and Viral.
Organic Impressions	The number of times people saw activity related to your Page directly from your Page over the selected time period.
Paid Impressions	The number of times people saw activity related to your Page via a paid Facebook ad over the selected time period.
Viral Impressions	The number of times people saw activity related to your page via a story published by a friend over the selected time period. For instance, if someone Likes, Comments, or Shares something on your page, their friends might see a story about your page virally.
Posts Published	The number of total posts published by your Page over the selected time period.
Page Like Growth	The total number of fans at the end of a time period minus the total number of fans at the start of that same time period. This number can also be shown as a percentage.
Potential Page Like Growth	Slidebeast algorithm that calculates your Page’s potential page at the end of a selected time period.
Page Like / Unlike Sources	Sources that show where your page likes came from. Sources include ads, newsfeed, page suggestions, restored likes from reactivated accounts, search, and your page visits.
Pageviews	Times your Page was viewed over the selected time period.
Page CTA Button	CTA (Call to Action) buttons refer to a page button that links a Business’s primary objective to be linked with its Facebook Page.
Call Now CTA Button	A CTA button that prompts fans and non-fans to dial a business phone number is shown on a Facebook Page.
Get Directions CTA button	A CTA button that directs fans and non-fans to a business address is shown on a Facebook Page.
Go to Website CTA Button	A CTA button that links a website address to a Facebook Page.
External Referrers	External domains sending traffic to your Page.
Post Type	A Facebook post could be a Photo, Video, Status, or Link.
Media Mix	The number of times each media type (photo, video) was used in Posts.
Promoted Post	A Facebook Post that has received paid distribution across Facebook in the form of a Facebook ad.
Post Impressions	The number of times your post was seen by people on Facebook over the selected time period. Post Impressions can be broken down into Organic, Paid, and Viral.
Organic Post Impressions	The number of times people saw your Post directly from your Page over the selected time period.
Paid Post Impressions	The number of times people saw your Post via a paid Facebook ad over the selected time period.
Viral Post Impressions	The number of times people saw your Post via a story published by a friend over the selected time period. For instance, if someone likes, comments, or shares your post, their friends might see a story about your Post virally.
Post Reach	The number of unique people who saw your Facebook Post over the selected time period. Post Reach can be broken down into Organic, Paid, and Viral.
Organic Post Reach	The number of people who saw your Post directly from your Page over the selected time period.
Paid Post Reach	The number of people who saw your Post via a paid Facebook ad over a selected time period.
Viral Post Reach	The number of people who saw your Post via a story published by a friend over the selected time period. For instance, if someone likes, comments, or shares your post, their friends might see a story about your Post virally.
Post Engagement	The number of unique people who engaged with your Post (Reacted(Liked, Loved, etc), commented, shared, or clicked on the Post).
Post Impressions by Post Type	The number of times your posts have been seen during a selected time range, broken down by post types.
Average Post Reach	The average number of unique users that have seen your posts during a selected time range.
Video Views	The number of times your video has been viewed during a selected time range, is broken down by video type. A video's view count doesn't include video loops, and a view is counted when a video is watched for 3 seconds or more.
Number of Stories photo/video	The number of Stories made by profile administrators is broken down by content type during a selected time range.
Story Impressions photo/video	The number of times your Story has been seen broken down by content type during a selected time range.
Completion rate photo/video	The percentage of times a Story impression was not interrupted by an exit, tap back, or tap forward.
Average Story Reach, photo/video	The average number of unique users that viewed your Stories during a selected time range.
Story Replies	The number of replies your Stories received during a selected time range.
Story Exits	The number of people who exited from a particular Story during a selected time range.
Story Taps Back	The number of people who Tapped back to go back to a previous Story during a selected time range.
Story Taps Forward	The number of people who Tapped Forward to go to the next Story during a selected time range.
Total Page Like	The total number of fans who liked your page during a selected time period.
Total Engagement	The total number of likes, comments, share or click received on a post from your page during a selected time period.
Reach	It is the number of unique users who saw any content from your page or about your page.
Organic Engagement Rate	The percentage of people who engaged with your Page (liked, commented, shared, or clicked on posts from your Page) after seeing activity about your Page without being promoted over the selected time period.
Interaction	Interactions are the total number of reactions, comments, shares.
Page Performance	It is the term that includes all your page performance.
Organic Page Like	The number of users who liked your Page without being promoted over a selected time period.
Paid Page Like	The number of users who saw and liked your Page with promotions over a selected time period.
Growth of Page Total Likes	The number of like increase or decrease during a selected time range.
Page Like	The number of users who liked your Page over a selected time period.
Page Unlike	The number of users who disliked your Page over a selected time period.
Page Like Unique	It refers to the number of fans who disliked your page and then liked it again. They are counted as one.
Fans by Demography	The metric that examines the demographic data of your users.
Top Country	The distribution of the fans who follow you the most, by country.
Top City	The distribution of the fans who follow you the most, by city.
Top Language	The distribution of the fans who follow you the most, by language.
Top Audience	The distribution of the fans who follow you the most, by gender.
Top Age Group	The distribution of the fans who follow you the most, by age.
Absolute Growth	It refers to your follower increase and decrease over the selected time period.
Total Page Impression	The total number of times your page was seen by people on Facebook over the selected time period.
Organic Page Impression	The number of times people saw your Page directly from your Page over the selected time period.
Paid Page Impression	The number of times people your Page via a paid Facebook ad over the selected time period.
Viral Page Impression	The number of times people saw your Page via a story published by a friend over the selected time period.
Page Impressions Continued	Times your Fans saw content from your Page or content about your Page entered a person’s screen.
Total Post Impression	The total number of times your post was seen by people on Facebook over the selected time period.
Average Post Impression	The average number of times your post was seen by people on Facebook over the selected time period.
Page Reach	The number of unique users who have seen any content from your Page or about your Page over the selected time period. This includes posts, stories, check-ins, ads, social information from people who interact with your Page, and more.
Total Page Reach	The total number of unique users who have seen your Page over the selected time period.
Organic Page Reach	The number of unique users who have seen your Page directly over the selected time period.
Paid Page Reach	The number of unique users who have seen your Page via a paid Facebook ad over the selected time period.
Viral Page Reach	The number of unique users who saw activity related to your Page via a story published by a friend over the selected time period.
Average Page Reach	The average number of unique users who have seen your Page over the selected time period.
Total Post Reach	The total number of unique people who saw your Facebook Post over the selected time period.
Fan Reach	It is the number of unique fans who saw any content from your page or about your page over the selected time period.
Non Fan Reach	It is the number of unique people who don't follow your page but saw any content from your page or about your page over the selected time period.
Fans Impression	The total number of times activity related to your page was seen by your fans over the selected time period.
Non Fan Impression	The total number of times activity related to your page was seen by people who don't follow your page on Facebook over the selected time period.
Profile Activity	How did your fans and non-fans interact with your Page link?
Contact Info Click Button	A CTA button that lets your fans or non-fans reach your contact information such as a business e-mail address, directions, or call number you on a Facebook Page.
Page & Tabs Views	How many times and which tabs did your fans or non-fans interacted with.
Average Engagement Rate	The average engagement rate per content.
Reaction	A reaction is a response to a Facebook post or ad during which an individual chooses one amongst many emoticons (Like, Love, Haha, Wow, Sad, Angry) to point their feelings regarding the content.
Comment	It is a feature that lets users submit a comment under your content.
Share	It is a feature that lets users share the content by clicking the share button.
Engaged Users	The number of people who engaged with your page.
Unique Video View	The unique number of people who viewed content.
Organic Video View	The number of people who viewed content directly.
Paid Video View	The number of people who viewed content via a paid Facebook ad.
Total Video Views	The total number of times your videos have been viewed during a selected time range.
Auto Played	The number of times your video has played without sound when users load the page.
Clicked to Play	The number of times your video has played when a user clicked to play.
10-sec Video Views	The number of times your video was seen up to 10 seconds.
30-sec Video Views	The number of times your video was seen up to 30 seconds.
Post Frequency	It refers to how often you post.
Best time to Post	It is calculated in the accordance with the time (hour and day) your followers were online most.
Total Follower	The number of people who follow your Facebook Page.
Follower Growth	Evolution of followers during a selected time range.
Average Post Engagement	The average number of unique people who engaged with your Post (Reacted(Liked, Loved, etc), commented, shared, or clicked on the Post).
Slidebeast Score	It is the score given by Slide Beast by evaluating the performance of the account.