Name

Description

Section

Ad Content

The content of your ad.

Campaigns

Ad Group

The ad group includes the ads which have the same target groups.

Campaigns

Ads Audience

This section allows you to see who your audience is and understand their behavior.

Overview

Ads Bid Adjustment

Bid adjustments allow you to show your ads more or less frequently based on where, when, and how people search.

Campaigns

Age

The age group that your ads performed best for.

Demographics

Bounce Rate

The percentage of visitors to a particular website who navigate away from the site after viewing only one page.

Campaigns

Campaign

A campaign is the set of ad groups (ads, keywords, and bids) that have a common budget, location targeting, and other settings.

Campaigns

Campaign Distribution by CPC

The distribution of your campaign by CPC.

Overview

Channel

The traffic sources that your ads have been seen.

Technical Matters

Click

When someone clicks your ad, like on the blue headline or phone number of a text ad, Google Ads counts that as a click.

Overview

Cost

The amount of money that you spend on your ads.

Overview

CPC

Cost Per Click (CPC) refers to the cost that you pay for each click.

Overview

Demographics

This section gives detailed information about your target audience.

Demographics

Device Breakdown

The device breakdown allows you to view performance based on the different devices.

Overview

Device Breakdown by Clicks

This table allows you to view performance based on the different devices by clicks.

Overview

Display Keywords

The keywords that you select to show your display ads.

Campaigns

Display Targeting

This section allows you to see how Google Ads Display Targeting campaigns performed.

Campaigns

Error Type

The error that you need to fix for your ad.

Technical Matters

Final URL

The URL that you choose to direct people when they click your ad.

Campaigns

First Encounter

The date when the problem was seen.

Technical Matters

Gender

The gender group that your ads performed best for.

Demographics

Gender

The gender breakdown allows you to know who you reach by gender.

Overview

Gender by Clicks

This table allows you to know who you see which gender your ads were clicked by.

Overview

Impression

It refers to how frequently your ad is seen by users. It is calculated each time your ad is seen on a search result page or other sites on the Google Network.

Overview

Managed Placements

This section allows you to see which domain performed the best for your campaign.

Campaigns

New User

The user who has been visiting your website for the first time.

Overview

New vs Returning User by Clicks

This table allows you to see the breakdown of the percentage of the new and returning users by clicks.

Overview

Paid Keywords

The keywords that you pay for your ads on Google Ads.

Campaigns

Paid Search Query

The group of paid keywords users writes down to the search engines to find out the related results.

Campaigns

Primary Dimension

The default field by that your report is filtered and/or aggregated. For instance, If you choose your primary dimension as "City", if you have data from Istanbul, and Paris, there will be two rows for each city.

Technical Matters

Remarketing

The marketing way to target the audience who already have been interacted with your ad.

Campaigns

Returning User

The user who has visited your website before.

Overview

Revenue

The amount of money that you have earned through your ads.

Campaigns

Sales Conversion Rate

The Sales Conversion Rate is a metric that calculates the efficiency of your sales group to convert leads into new customers.

Campaigns

Search Query

The group of keywords users writes down to the search engines to find out the related results.

Campaigns

Sessions

The period of time a user is active on your site or app. By default, if a user is inactive for 30 minutes or more, any future activity is attributed to a new session. Users that leave your site and return within 30 minutes are counted as part of the original session.

Overview

Shopping Campaigns

Shopping campaigns allow you to advertise your products to your possible customers through detailed product information.

Campaigns

Technical Matters

This section refers to the technical issues that we have found that might need looking into.

Technical Matters

Top 3 Age Brackets by Clicks

This table shows you the top 3 age ranges who your ad was clicked.

Overview

Top 3 Interests & Remarketing Brackets by Clicks

This table shows you the top 3 Interest and Remarketing groups by clicks.

Overview

Top 3 Topics Brackets by Clicks

This table shows you the top 3 topics clicked by the users.

Overview

Top 5 Campaigns by Bounce Rate

This table shows you the top 5 campaigns by bounce rate.

Overview

Top 5 Campaigns by Click

This table shows you the top 5 campaigns by click.

Overview

Top 5 Campaigns by Cost

This table shows you the top 5 campaigns by cost.

Overview

Top 5 Campaigns by Conversion Rate

This table shows you the top 5 campaigns by conversion rate.

Overview

Top 5 Campaigns by Revenue

This table shows you the top 5 campaigns by revenue.

Overview

Topic

This section allows you to see which topics performed the best for your campaign.

Campaigns

Total Session

The total period of time a user is active on your site or app.

Technical Matters

Users Encountered

The number of users who have encountered the problem.

Technical Matters

Video Campaigns

Video campaigns allow you to display your ads as a video or within the video contents.

Campaigns

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