As of Sep 16, 2024, significant changes have been implemented to the Facebook Page Insights metrics across all API versions. This update has led to the deprecation of certain metrics, impacting the data available in Slidebeast Facebook reports. This article aims to provide clarity on the deprecated metrics and their implications for Slidebeast users.
Deprecated Metrics:
The following metrics have been deprecated and are currently unavailable in Slidebeast Facebook reports:
Page Like Sources: Previously used to identify the sources from which users liked a Facebook Page.
Page Unlike Sources: Formerly utilized to determine the sources from which users unliked a Facebook Page.
Page Fans Gender-Age: Previously provided insights into the gender and age demographics of Page fans.
Engaged Users: Formerly used to measure the number of users who engaged with a Page or its content.
Content Activity: Previously provided data on the activity levels of content posted on a Page.
User Posts: Formerly used to track posts made by users on a Page.
Page Impression Frequency Distribution: Previously used to analyze the distribution of impressions across different frequency ranges.
Page Reach: Used to track the number of unique users who viewed content from or about a Page, now deprecated.
Reach by Demography: Provided insights into how different demographic segments viewed a Page’s content, no longer supported.
Feedback: Tracked user interactions like positive or negative feedback, now unavailable.
Organic / Paid Reach and Impressions: Measured the distinction between organic and paid views of Page content, now deprecated.
External Referrals: Monitored traffic coming to a Page from external websites, now unsupported.
Profile Activity: Used to track user actions like clicks on “Get Directions,” CTAs, or website links, no longer available.
For further information, the API will return an invalid metric error when calling any of these metrics:
page_call_phone_clicks_by_age_gender_logged_in_uniquepage_call_phone_clicks_by_site_logged_in_uniquepage_call_phone_clicks_logged_in_by_city_uniquepage_call_phone_clicks_logged_in_by_country_uniquepage_call_phone_clicks_logged_in_by_locale_uniquepage_consumptionspage_content_activitypage_content_activity_by_action_typepage_content_activity_by_action_type_uniquepage_content_activity_by_age_gender_uniquepage_content_activity_by_city_uniquepage_content_activity_by_country_uniquepage_content_activity_by_locale_uniquepage_content_activity_uniquepage_cta_clicks_by_age_gender_logged_in_uniquepage_cta_clicks_by_site_logged_in_uniquepage_cta_clicks_logged_in_by_city_uniquepage_cta_clicks_logged_in_by_country_uniquepage_cta_clicks_logged_in_by_locale_uniquepage_daily_follows_by_source_uniquepage_daily_unfollows_by_source_uniquepage_engaged_userspage_fans_by_like_source_uniquepage_fans_by_like_sourcepage_fans_by_unlike_source_uniquepage_fans_by_unlike_sourcepage_fans_gender_agepage_follows_citypage_follows_countrypage_follows_gender_agepage_follows_localepage_get_directions_clicks_by_age_gender_logged_in_uniquepage_get_directions_clicks_by_site_logged_in_uniquepage_get_directions_clicks_logged_in_by_city_uniquepage_get_directions_clicks_logged_in_by_country_uniquepage_impressions_frequency_distributionpage_places_checkin_mobile_uniquepage_places_checkin_mobilepage_places_checkins_by_age_genderpage_places_checkins_by_citypage_places_checkins_by_countrypage_places_checkins_by_localepage_positive_feedback_by_type_uniquepage_positive_feedback_by_typepage_positive_feedback_uniquepage_positive_feedbackpage_posts_impressions_frequency_distributionpage_views_by_age_gender_logged_in_uniquepage_views_by_city_logged_in_uniquepage_views_by_country_logged_in_uniquepage_views_by_internal_referer_logged_in_uniquepage_views_by_locale_logged_in_uniquepage_views_by_profile_tab_logged_in_uniquepage_views_by_profile_tab_totalpage_views_by_referers_logged_in_uniquepage_views_by_site_logged_in_uniquepage_views_external_referralspage_views_logged_in_totalpage_views_logged_in_uniquepage_views_login_uniquepage_views_loginpage_views_logoutpage_website_clicks_by_age_gender_logged_in_uniquepage_website_clicks_by_site_logged_in_uniquepage_website_clicks_logged_in_by_city_uniquepage_website_clicks_logged_in_by_country_uniquepage_website_clicks_logged_in_by_locale_uniquepost_activitypost_activity_uniquepost_impressions_fan_paid_unique*post_impressions_fan_paid*page_call_phone_clicks_logged_in_by_locale_uniquepage_call_phone_clicks_logged_in_countpage_call_phone_clicks_logged_in_uniquepage_consumptions_by_consumption_typepage_consumptions_by_consumption_type_uniquepage_consumptions_uniquepage_cta_clicks_logged_in_totalpage_cta_clicks_logged_in_uniquepage_daily_follows_by_paid_non_paid_uniquepage_daily_follows_by_sourcepage_daily_follows_by_source_uniquepage_daily_unfollows_by_sourcepage_daily_unfollows_by_source_uniquepage_fans_by_like_sourcepage_fans_by_like_source_uniquepage_fans_by_unlike_sourcepage_fans_by_unlike_source_uniquepage_fans_onlinepage_fans_online_per_daypage_get_directions_clicks_logged_in_countpage_get_directions_clicks_logged_in_uniquepage_impressions_by_age_gender_uniquepage_impressions_by_city_uniquepage_impressions_by_country_id_uniquepage_impressions_by_country_uniquepage_impressions_by_locale_uniquepage_impressions_by_paid_non_paidpage_impressions_by_paid_non_paid_uniquepage_impressions_by_story_typepage_impressions_by_story_type_uniquepage_impressions_organic_unique_v2page_impressions_organic_v2page_impressions_frequency_distributionpage_impressions_viral_frequency_distributionpage_negative_feedbackpage_negative_feedback_by_typepage_negative_feedback_by_type_uniquepage_negative_feedback_uniquepage_places_checkin_totalpage_places_checkin_total_uniquepage_palces_checkins_by_age_genderpage_places_checkins_by_citypage_places_checkins_by_countrypage_places_checkins_by_localepage_posts_impressions_by_paid_non_paidpage_posts_impressions_by_paid_non_paid_uniquepage_posts_impressions_frequency_distributionpage_posts_impressions_organicpage_posts_impressions_organic_uniquepage_posts_impressions_organic_v2page_story_adds_by_country_uniquepage_tab_views_login_toppage_tab_views_login_top_uniquepage_tab_views_logout_toppage_viewspage_views_external_referralspage_views_login_uniquepage_views_loginpage_views_logoutpage_views_uniquepage_website_clicks_logged_in_by_city_uniquepage_website_clicks_logged_in_by_country_uniquepage_website_clicks_logged_in_by_locale_uniquepage_website_clicks_logged_in_countpage_website_clicks_logged_in_uniquepost_clicks_unique*post_clicks_by_type_uniquepost_cta_clicks_by_typepost_cta_clicks_totalpost_engaged_fanpost_engaged_users*post_impressions_by_paid_non_paidpost_impressions_by_story_type*post_impressions_by_story_type_unique*post_negative_feedback*post_negative_feedback_by_type*post_negative_feedback_by_type_unique*post_negative_feedback_unique*
Have a question about Facebook metrics? Contact [email protected].