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Update on Deprecated Facebook Metrics for Facebook Reports
Update on Deprecated Facebook Metrics for Facebook Reports

As of March 14, 2024, significant changes have been implemented to the Facebook Page Insights metrics across all API versions.

Gulce Gumrukcu avatar
Written by Gulce Gumrukcu
Updated over a week ago

As of March 14, 2024, significant changes have been implemented to the Facebook Page Insights metrics across all API versions. This update has led to the deprecation of certain metrics, impacting the data available in Slidebeast Facebook reports. This article aims to provide clarity on the deprecated metrics and their implications for Slidebeast users.

Deprecated Metrics:

The following metrics have been deprecated and are currently unavailable in Slidebeast Facebook reports:

  1. Page Like Sources: Previously used to identify the sources from which users liked a Facebook Page.

  2. Page Unlike Sources: Formerly utilized to determine the sources from which users unliked a Facebook Page.

  3. Page Fans Gender-Age: Previously provided insights into the gender and age demographics of Page fans.

  4. Engaged Users: Formerly used to measure the number of users who engaged with a Page or its content.

  5. Content Activity: Previously provided data on the activity levels of content posted on a Page.

  6. User Posts: Formerly used to track posts made by users on a Page.

  7. Page Impression Frequency Distribution: Previously used to analyze the distribution of impressions across different frequency ranges.


For further information, the API will return an invalid metric error when calling any of these metrics:

  • page_call_phone_clicks_by_age_gender_logged_in_unique

  • page_call_phone_clicks_by_site_logged_in_unique

  • page_call_phone_clicks_logged_in_by_city_unique

  • page_call_phone_clicks_logged_in_by_country_unique

  • page_call_phone_clicks_logged_in_by_locale_unique

  • page_consumptions

  • page_content_activity

  • page_content_activity_by_action_type

  • page_content_activity_by_action_type_unique

  • page_content_activity_by_age_gender_unique

  • page_content_activity_by_city_unique

  • page_content_activity_by_country_unique

  • page_content_activity_by_locale_unique

  • page_content_activity_unique

  • page_cta_clicks_by_age_gender_logged_in_unique

  • page_cta_clicks_by_site_logged_in_unique

  • page_cta_clicks_logged_in_by_city_unique

  • page_cta_clicks_logged_in_by_country_unique

  • page_cta_clicks_logged_in_by_locale_unique

  • page_daily_follows_by_source_unique

  • page_daily_unfollows_by_source_unique

  • page_engaged_users

  • page_fans_by_like_source_unique

  • page_fans_by_like_source

  • page_fans_by_unlike_source_unique

  • page_fans_by_unlike_source

  • page_fans_gender_age

  • page_follows_city

  • page_follows_country

  • page_follows_gender_age

  • page_follows_locale

  • page_get_directions_clicks_by_age_gender_logged_in_unique

  • page_get_directions_clicks_by_site_logged_in_unique

  • page_get_directions_clicks_logged_in_by_city_unique

  • page_get_directions_clicks_logged_in_by_country_unique

  • page_impressions_frequency_distribution

  • page_places_checkin_mobile_unique

  • page_places_checkin_mobile

  • page_places_checkins_by_age_gender

  • page_places_checkins_by_city

  • page_places_checkins_by_country

  • page_places_checkins_by_locale

  • page_positive_feedback_by_type_unique

  • page_positive_feedback_by_type

  • page_positive_feedback_unique

  • page_positive_feedback

  • page_posts_impressions_frequency_distribution

  • page_views_by_age_gender_logged_in_unique

  • page_views_by_city_logged_in_unique

  • page_views_by_country_logged_in_unique

  • page_views_by_internal_referer_logged_in_unique

  • page_views_by_locale_logged_in_unique

  • page_views_by_profile_tab_logged_in_unique

  • page_views_by_profile_tab_total

  • page_views_by_referers_logged_in_unique

  • page_views_by_site_logged_in_unique

  • page_views_external_referrals

  • page_views_logged_in_total

  • page_views_logged_in_unique

  • page_views_login_unique

  • page_views_login

  • page_views_logout

  • page_website_clicks_by_age_gender_logged_in_unique

  • page_website_clicks_by_site_logged_in_unique

  • page_website_clicks_logged_in_by_city_unique

  • page_website_clicks_logged_in_by_country_unique

  • page_website_clicks_logged_in_by_locale_unique

  • post_activity

  • post_activity_unique

  • post_impressions_fan_paid_unique*

  • post_impressions_fan_paid*


Have a question about Facebook metrics? Contact [email protected].

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