As of March 14, 2024, significant changes have been implemented to the Facebook Page Insights metrics across all API versions. This update has led to the deprecation of certain metrics, impacting the data available in Slidebeast Facebook reports. This article aims to provide clarity on the deprecated metrics and their implications for Slidebeast users.
Deprecated Metrics:
The following metrics have been deprecated and are currently unavailable in Slidebeast Facebook reports:
Page Like Sources: Previously used to identify the sources from which users liked a Facebook Page.
Page Unlike Sources: Formerly utilized to determine the sources from which users unliked a Facebook Page.
Page Fans Gender-Age: Previously provided insights into the gender and age demographics of Page fans.
Engaged Users: Formerly used to measure the number of users who engaged with a Page or its content.
Content Activity: Previously provided data on the activity levels of content posted on a Page.
User Posts: Formerly used to track posts made by users on a Page.
Page Impression Frequency Distribution: Previously used to analyze the distribution of impressions across different frequency ranges.
For further information, the API will return an invalid metric error when calling any of these metrics:
page_call_phone_clicks_by_age_gender_logged_in_unique
page_call_phone_clicks_by_site_logged_in_unique
page_call_phone_clicks_logged_in_by_city_unique
page_call_phone_clicks_logged_in_by_country_unique
page_call_phone_clicks_logged_in_by_locale_unique
page_consumptions
page_content_activity
page_content_activity_by_action_type
page_content_activity_by_action_type_unique
page_content_activity_by_age_gender_unique
page_content_activity_by_city_unique
page_content_activity_by_country_unique
page_content_activity_by_locale_unique
page_content_activity_unique
page_cta_clicks_by_age_gender_logged_in_unique
page_cta_clicks_by_site_logged_in_unique
page_cta_clicks_logged_in_by_city_unique
page_cta_clicks_logged_in_by_country_unique
page_cta_clicks_logged_in_by_locale_unique
page_daily_follows_by_source_unique
page_daily_unfollows_by_source_unique
page_engaged_users
page_fans_by_like_source_unique
page_fans_by_like_source
page_fans_by_unlike_source_unique
page_fans_by_unlike_source
page_fans_gender_age
page_follows_city
page_follows_country
page_follows_gender_age
page_follows_locale
page_get_directions_clicks_by_age_gender_logged_in_unique
page_get_directions_clicks_by_site_logged_in_unique
page_get_directions_clicks_logged_in_by_city_unique
page_get_directions_clicks_logged_in_by_country_unique
page_impressions_frequency_distribution
page_places_checkin_mobile_unique
page_places_checkin_mobile
page_places_checkins_by_age_gender
page_places_checkins_by_city
page_places_checkins_by_country
page_places_checkins_by_locale
page_positive_feedback_by_type_unique
page_positive_feedback_by_type
page_positive_feedback_unique
page_positive_feedback
page_posts_impressions_frequency_distribution
page_views_by_age_gender_logged_in_unique
page_views_by_city_logged_in_unique
page_views_by_country_logged_in_unique
page_views_by_internal_referer_logged_in_unique
page_views_by_locale_logged_in_unique
page_views_by_profile_tab_logged_in_unique
page_views_by_profile_tab_total
page_views_by_referers_logged_in_unique
page_views_by_site_logged_in_unique
page_views_external_referrals
page_views_logged_in_total
page_views_logged_in_unique
page_views_login_unique
page_views_login
page_views_logout
page_website_clicks_by_age_gender_logged_in_unique
page_website_clicks_by_site_logged_in_unique
page_website_clicks_logged_in_by_city_unique
page_website_clicks_logged_in_by_country_unique
page_website_clicks_logged_in_by_locale_unique
post_activity
post_activity_unique
post_impressions_fan_paid_unique*
post_impressions_fan_paid*
Have a question about Facebook metrics? Contact [email protected].